Respect the inbox
WhatsApp is personal space. Reply promptly, keep it professional, and never add people to groups or lists without asking.
POPIA in practice
South Africa's POPIA means you need consent to market to someone, must say why you're collecting their number, and must honour opt-outs. Keep proof of consent.
Make opting out easy
Always offer a simple “reply STOP to unsubscribe”. Easy opt-out keeps you compliant and keeps your list healthy.
Key takeaway
Consent in, easy opt-out out — that's a WhatsApp channel that stays welcome and POPIA-safe.