Broadcast, don't spam
Broadcast lists send a message to many people individually (they don't see each other). Only people who saved your number and opted in should receive them.
A broadcast reaches everyone privately — recipients never see each other. A group puts them all in one shared chat, which most people resent.
Permission first
Message people who asked to hear from you. Unsolicited marketing gets you reported and blocked — and can breach POPIA (next lesson).
Enough spam reports can get your number banned by WhatsApp — permission protects your channel, not just your reputation.
Keep it valuable
Send genuinely useful, occasional messages — a real offer, a helpful tip — not daily noise. Value keeps you welcome.
Key takeaway
Broadcast only to opted-in contacts, only when you have something worth their attention.