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CLEAR KOVE
Why Your Email Lands in Spam

SPF, DKIM & DMARC in a nutshell

SPF — the guest list

SPF lists which servers are allowed to send email for your domain, so receivers can spot impostors.

DKIM — the tamper-proof seal

DKIM adds a cryptographic signature to each message, proving it wasn't altered and really came from your domain.

It signs the message with a private key; the receiver checks the signature against your public key. If anything changed in transit, the signature fails.

DMARC — the bouncer's instructions

DMARC ties SPF and DKIM together and tells receivers what to do with fakes (none, quarantine, or reject) — plus sends you reports.

Key takeaway

SPF says who can send, DKIM proves it's untampered, DMARC decides what happens to fakes.

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