One page, one goal
A landing page is built for a single campaign or offer, with no distractions — just the message and the action. It converts far better than sending ads to your homepage.
The homepage serves everyone, so it distracts. A landing page has one offer and one action, so campaign traffic converts far better.
Match the message
The headline should mirror the ad or post that brought them. Message-match reassures visitors they're in the right place.
Test and iterate
Change one thing at a time — headline, image, offer — and keep what lifts conversions. Small tweaks compound.
Key takeaway
One page, one goal, one change at a time — that's how campaign pages keep getting better.