Speed wins
Leads go cold fast — following up within minutes dramatically beats hours. Set up instant notifications so no enquiry waits.
Replying in 5 minutes rather than an hour can multiply your odds of reaching a lead.
Have a simple system
Every lead should land somewhere you work it (a CRM, your portal, even labelled WhatsApp) with clear next steps. Leaks lose money.
Follow up more than once
Most sales need several touches. A polite sequence — call, WhatsApp, email — over a couple of weeks recovers deals a single attempt loses.
Key takeaway
Speed + a system + persistence turns raw enquiries into paying customers.