Help first, sell sometimes
Most posts should teach, show or entertain. Constant selling makes people scroll past. Earn attention, then the occasional offer lands.
The three post types
Rotate: educate (a tip customers value), prove (a result, review or before/after), and offer (a clear invitation to buy or book).
Win the first line
People decide in a second. Open with a hook — a question, a bold claim, or a relatable problem — so they stop scrolling.
People decide in a second — open with a hook that stops the scroll.