Title & meta
Each page needs a unique title tag with the keyword and town, and a compelling meta description. These are your advert in the search results.
Your title and description are the free advert Google shows in results — write them to earn the click.
Headings & content
Use one clear H1, logical H2 subheadings, and genuinely helpful content that answers the query. Write for humans first, Google second.
Internal links & images
Link related pages together, use descriptive URLs, and add alt text to images. Small signals that add up.
Key takeaway
Unique titles, clear headings and tidy links and images — the on-page basics every important page needs.