The local pack
For “near me” searches, Google shows a map pack of three businesses. Getting in is driven by your Google Business Profile, reviews and proximity.
It's the box of three local businesses Google shows above the normal results on a map — the prime spot for “near me” searches.
Consistency & citations
Keep your Name, Address, Phone identical across your site, profile and directories. Consistent citations build local trust.
Location pages
If you serve multiple towns, create a genuine, useful page per town — not thin duplicates. Real content for each area ranks.
Key takeaway
Local ranking = a strong profile, consistent NAP everywhere, and a real page for each town you serve.