When you need consent
You need a lawful basis to process personal information. For electronic direct marketing to non-customers, POPIA generally requires opt-in consent.
For electronic direct marketing to non-customers, POPIA generally requires opt-in consent; existing customers for similar products are treated differently.
Opt-in for marketing
Don't pre-tick boxes or buy lists. Let people actively choose to hear from you, and always offer an easy unsubscribe.
Never pre-tick boxes or buy lists — let people actively choose in, and always give an easy unsubscribe.
Keep records of consent
Record when and how someone consented. If ever questioned, you can show it — and it keeps your list clean and engaged.