Category is king
Your primary category hugely affects what searches you appear in. Pick the most specific accurate one, then add secondary categories for other services.
Your primary category is the single strongest relevance signal — pick the most specific accurate one.
Fill in everything
Hours (including public holidays), services with descriptions, service areas, attributes, and a keyword-rich business description. Completeness ranks and converts.
Consistent NAP
Your Name, Address and Phone must match exactly across your website and directories. Inconsistency confuses Google and costs ranking.
Name, Address and Phone. They must match exactly across your website, profile and directories — inconsistency confuses Google and costs ranking.