Relevance + trust + experience
Google ranks pages on how well they match the search, how trustworthy the site is, and how good the experience is (fast, mobile, secure).
You can influence all three
Clear content that answers the question (relevance), links and reviews (trust), and a fast secure site (experience) all move you up. None of it is luck.
Local is its own game
For “near me” searches, Google leans on your Google Business Profile, reviews and proximity — often more than your website.
Key takeaway
For local searches, your Google Business Profile can matter more than your website.