Decide what and to whom
Be clear on exactly what you're selling and who for. A focused store beats a sprawling catalogue nobody can navigate.
Platform choices
Hosted builders (Shopify, WooCommerce, local options) versus selling via marketplaces. Choose for your skills, budget and how much control you need.
A hosted builder gives you your own brand and full control; a marketplace brings ready traffic but takes higher fees and less control.
The minimum viable store
You don't need 200 products to start. A handful of well-presented items, a working checkout and clear delivery is enough to launch and learn.
Key takeaway
Start lean — a few strong listings and a working checkout beat a giant catalogue you never finish.