Pre-launch checklist
Test a real purchase end to end, check mobile, confirm emails send, and proofread. Buy from yourself before customers do.
First-sale tactics
Tell your existing contacts, offer a launch incentive, and make sharing easy. Your first sales usually come from people who already know you.
Your first sales almost always come from people who already know you — so tell them first.
Measure and restock
Watch which products sell and where buyers drop off. Double down on winners and fix the leaks.
Key takeaway
Launch lean, watch what sells and where buyers drop off, then double down on winners and plug the leaks.