The repurposing ladder
Turn one idea into a longer post, then short posts, then clips, then captions and a story. One idea, a week of content.
Adapt per platform
Don't copy-paste identically. Tweak length, format and hook to fit each platform's audience and style.
No — tweak the length, format and hook to fit each platform's audience and style, or the post lands flat.
Use templates
Reusable templates for your common post types make creation fast and keep your look consistent.