What a chatbot is really for
Three jobs: answer common questions instantly, qualify visitors (are they a fit?), and capture leads 24/7. Set which job matters most before you build.
Good vs annoying
Good bots are fast, honest about being a bot, and always offer a way to a human. Annoying bots trap people in loops and pretend to be human. Aim for helpful, not clever.
Good bots are fast, honest about being a bot, and always offer a way to a human. Annoying ones trap people in loops and fake being human.
Set the goal first
Decide the single outcome you want — more booked calls, fewer repetitive emails, more quotes — and design everything toward it.