A helper, not magic
Think of AI as a fast, tireless assistant that's read a lot — but has no idea about your business unless you tell it. It drafts, summarises and brainstorms in seconds; it doesn't know facts about your world.
Where it saves you real time
Drafting emails and posts, summarising long documents, turning rough notes into something tidy, and generating ideas to react to. These are low-risk wins you can start with today.
Where it lets you down
It invents details, gets numbers and dates wrong, and states things confidently even when they're false. Never trust it for facts, figures or anything you can't quickly check yourself.
Treat every fact, figure or date as unverified until you've checked it yourself.