Always check before you send
AI output is a first draft, not a final answer. Read it, fix the facts, and make it sound like you before it goes to a customer.
Be transparent where it matters
Using AI to draft a caption is fine. Passing off AI as a real human in a sensitive conversation isn't — be honest where trust is on the line.
Drafting with AI is fine; pretending AI is a human in a sensitive conversation isn't.
Mind personal information
Handling customer data with AI brings POPIA into play. Our free 'POPIA Made Simple' course covers exactly what you can and can't do.
Key takeaway
AI is a brilliant first-drafter — you stay the fact-checker, the editor and the human.